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And now, intrepid explorers...TO INFINITY! AND BEYOND!

Tuesday, October 12, 2010

Taking A Leak - The #1 Trickle-Down Tactical Marketing Tool


"Can you believe they really did THAT ?!"
Taking A Leak – a/k/a “Trickle Down Tactical Marketing”

Dear Friends, Colleagues and Readers:

What follows is a mere sample, but a good one -

Sneak Peek From Security Leak: "Tastlessness Sells!" TNNWC Update Bulletin: 10.11.10 Dare you not to laugh. http://bit.ly/newsleak  #TNNWC

People just love leaks. Why (you ask)? Because 1) they feel that they are getting fast-track, important news that was intended to be kept secret; 2) they like to see something that others haven’t been privy [not intended to be a pun] to; and, 3) There is the assumption that secrets are always important, and good to know.

Leaks are generally perceived as being more reliable as news sources than official announcements and mainstream media.

My advice: Organize a Leakage Campaign to keep your prospective market’s eager ear to your door. Leaks are a powerful appetite stimulant for further information and the outward expansion of your brand’s “buzz field.”

Speaking in very plain terms: In my book of buzz-to-brand™ marketing, a properly taken leak is truly the #1 strategy in building a buzz and in generating excitement and anticipation.

Faithfully,

Douglas Castle,
CEO of TNNWC Group, LLC




Membership is FREE!The NATIONAL NETWORKER™The BLUE TUESDAY Report™The NATIONAL NEWSPICKER™LEFT, RIGHT and CENTER™Specialized Financing & Credit EnhancementEmerging Enterprises Venture Capital Program™Merchant Payment Processing SolutionsNews Releases, Publicity and Public RelationsBUZZWORKS™ - Branding and Social Media DominationMarket Research, Surveys and PollsAssessment ToolsBLOGWORKS™ - Expand Your Search Engine Presence, Positioning and CredibilityAdvertise with Us!Selected Service ProvidersInternational Connections Service - Go GlobalIntelligence and Information OperationsInstant Mobile Communications, Applications and Training
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Toll-Free Telephone: 888.317.6498

Facsimile: 914.517.5944

Linked In Profile: http://www.LinkedIn.com/in/douglascastle  

Become a Member Of TNNWC Group: http://bit.ly/JoinTNNWC

BLOGS: http://TheGlobalFuturist.blogspot.com, http://TheInternationalistPage.blogspot.com, http://Braintenance.blogspot.com, http://aboutDouglasCastle.blogspot.com

Return Email: douglas.castle@yahoo.com

 

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Posted by Douglas Castle at 2:08 PM

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Douglas Castle's Somewhat Uninteresting BLOGGER Profile.



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